Tía Emma

Book
Size: 179 x 241mm
Mentor: Paul Hauge

This is a two-volume book designed as a tribute to my dear aunt Emma, a pioneer
in publicity and public relations for the fashion industry in Mexico. These books
chronicle her life from two perspectives: the passion for her work, and the love
for her family. Many of the documents and photographs were found in boxes, which
allowed us to revive her memory. In this way, the books portray the intimacy
of looking through an old photo album or box of relics. An attempt was made to re-
cover elements that were important at the time, which may seem obsolete today.
This can be seen in the use of a typewriter, an instrument that radically marked
her life as a publicist and served as her primary working tool.  

Anthology Film Archive

Identity
Mentor: Brad Bartlett

Identity redesign for Anthology Film Archive. It is inspired on the setting of a
frame as the first step in creating an image. The formal logo consists of the
letters A and F, creating a frame between them in a ratio similar to that of film.
The frame has multiple applications that are intended to encapsulate the archive
as a whole. Elements of the identity are also inspired on archival processes. 

Insurgente

Identity, Packaing

Identity design for a microbrewery in Mexico. The identity alludes to the histori-
cal context of insurgence in Mexico by reclaiming elements that evoke a sense 
of revolution and action. The concept of an insurgent was rethought to fit a more
contemporary environment through its visual and verbal language. Signature created
in collaboration with Israel Gutierrez. 

Lola Sans

Typography
Mentor: Leah Toby Hoffmitz

Lola Sans typeface is a regular sans serif with a condensed approach. It was de-
eloped under the guidance of Leah Hoffmitz at Art Center College of Design during
the spring and summer of 2010. Its inception was sparked from gothic proportions
of Trade Gothic as well as the soft, yet, squared nature of DIN. This typeface can
be characterized by its somewhat condensed appearance as well as its mild contrast
between thick and thin strokes. 

LBMA

Identity
Mentor: Simon Johnston

Identity redesign for Long Beach Museum of Art. The focus of the museum was changed
to showcase more contemporary art, thus a new identity reflecting this was necessary.
The logotype attempts to portray the museum in its totality, leaving very little 
room for interpretation. Secondary elements, in the form of repetitive lines, origi-
nate from the concept of emerging content, both informational as well as visual. 

Exceptional Lives

Book
Size: 179 x 241mm
Mentor: Paul Hauge

Book created for the Smithsonian Institution as part of a rotating exhibition titled
Exceptional Lives in which the lives of three people are commemorated. The book at-
tempts to portray these lives in a more intimate setting, bringing to the surface
the driving force behind their success and the essence of their work. This particular
edition illustrates the lives of Jesse Owens, Barbra Streisand, and Frank Lloyd Wright.

CURB

Editorial
Size: 241 x 381mm
Mentor: Annie Huang

Design and creation of CURB: Culture & Urbanism Magazine, a publication focusing on
the areas of culture, architecture, urban planning, among other topics. It presents
global and local perspectives on the important cross-sections of urbanism and culture
in both contemporary and historical settings.

Mariscal: Drawing Life

Exhibition
Mentor: Javier Mariscal

During the summer of 2009, I had the opportunity to intern with Javier Mariscal in
Barcelona, Spain. Among other things, I was able to collaborate on the production of
Mariscal: Drawing Life, a retrospective exhibition of his work, featured in London's
Design Museum. www.mariscaldrawinglife.com