Cascais Sistema de Som
Mentor: Clive Piercy
Identity design for Cascais Sistema de Som, a month-long music festival in Cas- cais, Portugal that brings together artists from all over the world creating a mixture of sounds, ranging from the ethnic to the synthetic. Contrasting sounds coalesce to form a singular sound system. The identity was created as a reflec- tion of this, acting as a flexible system in which colors and textures identify different musical genres and their combinations.
Size: 179 x 241mm
Mentor: Paul Hauge
This is a two-volume book designed as a tribute to my dear aunt Emma, a pioneer in publicity and public relations for the fashion industry in Mexico. These books chronicle her life from two perspectives: the passion for her work, and the love for her family. Many of the documents and photographs were found in boxes, which allowed us to revive her memory. In this way, the books portray the intimacy of looking through an old photo album or box of relics. An attempt was made to re- cover elements that were important at the time, which may seem obsolete today. This can be seen in the use of a typewriter, an instrument that radically marked her life as a publicist and served as her primary working tool.
Anthology Film Archive
Mentor: Brad Bartlett
Identity redesign for Anthology Film Archive. It is inspired on the setting of a frame as the first step in creating an image. The formal logo consists of the letters A and F, creating a frame between them in a ratio similar to that of film. The frame has multiple applications that are intended to encapsulate the archive as a whole. Elements of the identity are also inspired on archival processes.
Identity design for a microbrewery in Mexico. The identity alludes to the histori- cal context of insurgence in Mexico by reclaiming elements that evoke a sense of revolution and action. The concept of an insurgent was rethought to fit a more contemporary environment through its visual and verbal language. Signature created in collaboration with Israel Gutierrez.
Mentor: Leah Toby Hoffmitz
Lola Sans typeface is a regular sans serif with a condensed approach. It was de- eloped under the guidance of Leah Hoffmitz at Art Center College of Design during the spring and summer of 2010. Its inception was sparked from gothic proportions of Trade Gothic as well as the soft, yet, squared nature of DIN. This typeface can be characterized by its somewhat condensed appearance as well as its mild contrast between thick and thin strokes.
Mentor: Simon Johnston
Identity redesign for Long Beach Museum of Art. The focus of the museum was changed to showcase more contemporary art, thus a new identity reflecting this was necessary. The logotype attempts to portray the museum in its totality, leaving very little room for interpretation. Secondary elements, in the form of repetitive lines, origi- nate from the concept of emerging content, both informational as well as visual.
Size: 179 x 241mm
Mentor: Paul Hauge
Book created for the Smithsonian Institution as part of a rotating exhibition titled Exceptional Lives in which the lives of three people are commemorated. The book at- tempts to portray these lives in a more intimate setting, bringing to the surface the driving force behind their success and the essence of their work. This particular edition illustrates the lives of Jesse Owens, Barbra Streisand, and Frank Lloyd Wright.
Size: 241 x 381mm
Mentor: Annie Huang
Design and creation of CURB: Culture & Urbanism Magazine, a publication focusing on the areas of culture, architecture, urban planning, among other topics. It presents global and local perspectives on the important cross-sections of urbanism and culture in both contemporary and historical settings.
Mariscal: Drawing Life
Mentor: Javier Mariscal
During the summer of 2009, I had the opportunity to intern with Javier Mariscal in
Barcelona, Spain. Among other things, I was able to collaborate on the production of
Mariscal: Drawing Life, a retrospective exhibition of his work, featured in London's
Design Museum. www.mariscaldrawinglife.com